Hey all you savvy marketers out there! Ready for a fresh splash of insight? The digital marketing waters can sometimes feel vast and murky. Between clicks, impressions, and all those analytics, how does one truly measure success? Enter the realm where education marketing agencies are making waves: geofencing. But how do you move beyond the usual metrics and measure the actual ROI, especially when it comes to student enrollments? Dive in with us!
Footfall Fiesta: Think of geofencing as your digital doorman. Not only does it greet potential students with tailored messages, but it also notes who actually takes the next step to visit your campus. Comparing geofenced areas with on-campus footfall? Now that’s a tangible ROI!
Engagement Echoes: Beyond just clicks or views, gauge the depth of interaction. Did they watch that entire video tour? Engage in a live chat? These interactions paint a richer story than mere numbers.
Application Avenue: Here’s the real jackpot. Track how many from your geofenced audience actually start the application process. Bonus points if you can trace back which messages or prompts led them to this step.
Feedback Flourish: The beauty of geofencing is the capacity for real-time feedback. Create geofenced surveys post-campus tours or events. The insights? Pure gold!
Alumni Affinity: Yep, geofencing isn’t just for newbies. Monitor how alumni engage. Perhaps they’re more inclined to attend geofenced reunions or seminars? Their advocacy can be a significant enrollment driver.
Dollars and Sense: And of course, the budget talk. Compare the cost of geofencing campaigns with actual enrollments. With the precise targeting geofencing offers, you might just find it delivers more bang for your buck!
Future Forecasting: Utilize the gathered data for predictive modeling. Which locations or messages yield the best results? Streamline and refine!